{"title":"Featured Products","description":"","products":[{"product_id":"mountains-patch-hat","title":"Mountains Patch Hat","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Freehub Mountains 5-Panel is a traditional fit, low crown 5 panel cap with a flat visor and plastic buckle closure. 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Danielle Baker writes about the all-too-short life of Matthew “Mattmo” Jeromkin and the trail that sprung up in his honor, now cared for by Nanaimo’s mountain bike community. Betsy Welch writes about Maui’s steady ascent toward building legal places to ride. Ben Haggar shares nuances from Japan’s riding scene—home to an interesting mix of strict adherence to cultural norms while also striving for progression. And, finally, in the feature “A Gift for Giving,” Brice Minnigh details the life of Don Cook, a Crested Butte icon at the forefront of so much development that we now take for granted in the bicycling world.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"view-content\"\u003eShorts\u003c\/h3\u003e\n\u003cp\u003eHole Shot |\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eFixating on Fitness Killed My Social Life\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eMain Artery |\u003cem\u003e A Trail Town on the I5 Corridor Blossoms\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBuilding Mattmo |\u003cem\u003e A Trail Tribute Opens in Nanaimo\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNow and Then |\u003cem\u003e Finding Community in a Soup of Uncertainty\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eGroundswell |\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eWaves of Change Hit Maui's Trail Community\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"view view-taxonomy-term view-id-taxonomy_term view-display-id-attachment_1 issue-header view-dom-id-033f4900e8a5bcbfa487230a9f04945a\"\u003eA Gift for Giving |\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eThe Extraordinary Life of Mountain Biking Pioneer Don Cook\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"view view-taxonomy-term view-id-taxonomy_term view-display-id-attachment_1 issue-header view-dom-id-033f4900e8a5bcbfa487230a9f04945a\"\u003eSecret Society | \u003cem\u003eJapanese Mountain Bike Culture Thrives Behind the Scenes\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"view view-taxonomy-term view-id-taxonomy_term view-display-id-attachment_1 issue-header view-dom-id-033f4900e8a5bcbfa487230a9f04945a\"\u003eSoaked to the Bone |\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eExploring Poland's Wild Krkonoše Mountains\u003c\/em\u003e\u003c\/p\u003e","brand":"Freehub Magazine","offers":[{"title":"Default Title","offer_id":46034652922090,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/2515\/9402\/files\/Freehub_Magazine_Issue17.2_Back_Issue_Image_Shopify.jpg?v=1779133858"},{"product_id":"don-cook-paradise-divide-photo-print","title":"Don Cook Paradise Divide Photo Print","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFrom the coffee table to your wall. 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Anne Keller documents the quirkier side of Moab’s riding scene. Caroline McCarley writes about a tight-knit group of Moroccan guides working hard to put their corner of Northern Africa firmly on the map as a point of interest for traveling mountain bikers. Matt Coté dons his business reporter hat to tell the definitive story of what happened, from an economic standpoint, during the boom of Covid and the bust of the ensuing years. And, in our cover story, Sakeus Bankson profiles the hard-to-pin-down Braydon Bringhurst—a rare rider who revels in both up and downhill feats of stupendous technicality.\u003cb id=\"docs-internal-guid-521670d3-7fff-6879-82fc-ba76a40edd6a\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 class=\"view-content\"\u003eShorts\u003c\/h3\u003e\n\u003cp\u003eBreaking the Hamster Wheel |\u003cspan\u003e \u003cem\u003eThe Tough Task of Out-Pedaling Negative Self-Talk\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSmell the Rhody |\u003cem\u003e Observations From the Other Side\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eEnd of the Roll |\u003cem\u003e Monochrome\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eHill Country Hideouts | \u003cem\u003eA Freeride Scene Flourishes on Private Land\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFace the Strange | \u003cem\u003eMoab Begins To Shed Its Hardcore Image\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eEver Upward | \u003cem\u003eBraydon Bringhurst’s Quest for Multi-Disciplinary Mastery\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBikepocalypse Now | \u003cem\u003eRecovering From Big Money and Bad Bets\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBlended Layers | \u003cem\u003eMoroccan Guides Lay Groundwork for Future Riding\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"view view-taxonomy-term view-id-taxonomy_term view-display-id-attachment_1 issue-header view-dom-id-033f4900e8a5bcbfa487230a9f04945a\"\u003e \u003c\/p\u003e","brand":"Freehub Magazine","offers":[{"title":"Default Title","offer_id":46159158051050,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0602\/2515\/9402\/files\/Freehub_Magazine_Issue17.3_Back_Issue_Image_Shopify.jpg?v=1784916919"},{"product_id":"end-of-the-roll-17-3-black-hills","title":"End of the Roll: 17.3 - Black Hills","description":"\u003cp\u003eFrom the coffee table to your wall. 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